“These wins are not only a testament to our strong collaborative relationship with our partners but also our incredible team,” Baroukh said. Nightcap Director of Strategy Rebecca Baroukh also spoke on the announcement. “Their endless passion for the work and tireless drive to be the best in the industry is inspiring.” “I’m so proud of our team at Nightcap for these two Clio wins,” said Scott Cookson, EVP and executive creative director at Ayzenberg Group. Nightcap, whose tagline is “Work That Thinks,” took home bronze Clios for social media and CG work on game titles Apex Legends Mobile and Rocket League Sideswipe. “So it’s especially gratifying to have wins across the visual identity, social media and trailer categories for Xbox.” “One of our strengths is integrated storytelling which, of course, demands excellence at every touchpoint where fans meet brands,” Bretz said. And in the visual identity category, Ayzenberg Group took home the silver for the Xbox Design Lab campaign and bronze for Xbox’s 20th anniversary promotion. “I see the even higher rate of success we’ve had at this year’s Clios as a reflection of the power of our data science to tell us what’s on trend, in combination with great clients like Xbox.”Īyzenberg Group won gold and silver in the voiceover and gameplay trailer categories, respectively, for the Minecraft on PC Game Pass campaign. “For the first half of my career, I did pretty well going with my gut because that was all we had,” Goodman said. This is the second year in a row that the network has been honored with multiple Clio awards.Ĭo-Chief Creative Officers at a.network Matt Bretz and Gary Goodman pointed to a dedication to using data to understand trends and fandom-as well as the support of longtime partners-as underlying factors behind this year’s winning entries. The organization took home one gold, two silver and three bronze Clio Entertainment awards, given in recognition of excellence, creativity and innovation in advertising, design and communications across a variety of mediums. The way of communicating feels odd, the change seems to be contradictory to Mojang's previous positions towards Content Creation surrounding Minecraft.Nightcap and Ayzenberg Group, as part of a.network, won in multiple categories at this year’s Clio Entertainment Awards. The community feels that this change wouldn't exist if Mojang isn't owned by Tech-giant Microsoft. One thing besides the main topic can be read quite often: "This doesn't feel like a Mojang EULA change, it feels like a Microsoft EULA change.".
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